Some people ask, "Is the glass half full?"
others ask, "Is the glass half empty?"
we ask, "Is it Vodka or Water?"
 
Understanding your brand is critical for
it's marketing strategy; which is why
we ask the right questions, to get deep
into the heart and soul of your brand
before taking it to the right people.
 
Let us show you
WHO WE ARE HOW WE STARTED
 

 The Win Win Group

In 2006 thewinwingroup Namibia (Pty) Ltd was established to bring the above benefits to the Namibian business community. The company is now a majority Black Namibian owned company formed via a partnership between the Namibian shareholders, who have strong advertising and marketing capabilities and thewinwingroup South Africa.


We were off to a good start - at the end of 2006 we won Cell One as our first main client. Within a year we helped establish the new Cell One brand, with it’s distinctive corporate green, as the second most recognisable brand in Namibia.

In 2008 we added Old Mutual and NamPower as clients. Proving that if you deliver good work and great results for one client others will follow. Meatco and Shell joined our growing portfolio of clients in 2009 along with several other smaller clients who helped diversify our client base.

Currently we employ 28 people across three different divisions, ‘Marketing (which includes traditional advertising), ‘Communication’ (which includes PR, brand reputation management and events) and ‘Learning’ (which includes activations, road-shows, industrial theatre, educational programmes and formal training).

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 Who We Are:

 

The winwingroup Namibia is more than your average ad agency.

In fact we are nothing like your ‘run of the mill’ agency:- pursuing clients’ goals and creating real tangible results for them, is what we live for. Winning creative awards, although nice, isn’t what our clients pay us for, so they are not our main focus.

This makes us very different - although we are still proud of our awards!

Instead we bring together a fusion of Marketing, Communication and Learning that combines the best that advertising agencies, P.R. companies and training and motivational consultants have to offer.

This 'fusion' service is unique to the winwingroup Namibia and our 'activation' approach has added huge power and impact to our clients' marketing, brand building and sales campaigns. Reaching target audiences in regions, that would often otherwise be missed by traditional above-the-line media.

This has led to us winning prestige awards, which is nice. But our clients' goals and result are always our main objective.

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 How We Started

 

thewinwingroup started as a diverse family of companies, who offered services in communication, industrial theater, training and marketing.

This ‘group’ of Johannesburg-based businesses consolidated under one integrated offering - thewinwingroup - in 2000 focusing on using their training and motivational skills to build employee brand-pride and enthusiasm as a means of overall brand-building. Overtime this service broadened into more mainstream marketing, but always with an emphasis on:

* Building internal brand pride to build external brand appeal, and
* Building business results through increased profitability and market-share for clients.

Due to the effectiveness of this unique programmes and the positive impact they had on corporate performance, thewinwingroup established offices in Johannesburg, Cape Town and Durban as well as a small operation in Holland to service their motor industry clients.

thewinwingroup also started handling projects throughout Africa, which was ideally suited to thewinwingroup’s activation and theatrical approach to brand and consumer education and sales.

As part of this drive into Africa, in the early 2000’s thewinwingroup started picking up projects in Namibia and did the internal brand/culture alignment programme for Bank Windhoek, as well as motivational programmes for O&L and Telecom Namibia.

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 What We Believe In

 

Our mantra is a quote from Dr. Lovemore Mbigi who said:

“In Africa you can not affect change with a memo. You must touch the hearts and minds of the people.”

And this is exactly what our agency is all about - reaching the people in personal meaningful and memorable ways that have enduring effects for every project we run.

Yet our business is not just for the benefit of our staff and stakeholders but also for the benefit of our community and our country.

A case in point is when, in mid-2009 thewinwingroup Namibia donated our time, skill and resources to running free public education activations in Windhoek’s high density suburbs to education the people on the H1N1 epidemic. This was done free of charge for the Ministry of Health.

Also working with non-profit organizations and NGO’s like GTZ (who we have done activations and road-shows for educating the public about HIV/AIDS, occupational health and social ills such as domestic violent and alcohol abuse), is enormously rewarding on a human level. As we are able to facilitate change and education that helps uplift and improve the lives of Namibians through these projects, allowing us to really touch the hearts and minds of the people.

We believe in running our business with integrity keeping in mind that if we add value to our clients, they add value to us. Therefore delivering good creative is standard for thewinwingroup; our point of difference is our focus on bottomline results and on giving relevant strategic advice so that we become a strategic partner to our clients, ensuring that all marketing and communication initiatives give the greatest effectiveness and consequently the greatest value for money.

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